April, 2024
Sierra Toy Soldier Company

Sierra Toy Soldier Company

Today's Headlines

Missed the March Edition 2024 Newsletter, view it here!

Hello and welcome to the April 2024 edition of the Sierra Toy Soldier Company’s newsletter! Written on a day where the weather, like many of us, cannot decide what it wants to do. One day it will be warm and Spring-like, then the next day it will cool down, rain, and fall back into winter weather patterns. Maybe next month things will begin to stabilize but who knows at this point.

The weather is not the only thing that has been surprising us as of late, however, as many of our major manufacturers have been busy with new offerings. This month alone we’ve seen new Apaches, British ceremonial figures, Egyptian heavy infantry, Royal Fusiliers from the Battle of Bunker Hill, Praetorians, and even a new set depicting the Red Army raise a flag over a defeated Reichstag. With so much variation from these different companies, it’s hard to fathom what might be around the corner.

Taking inspiration from Aprils releases the Sierra crew has been hard at work building and refilling displays for our showroom. With so many different series these days, they’ve had to be awfully selective about what they have been putting out. Despite the limited space, these dioramas have come out beautifully and we invite you to come on in and take a look for yourself!

As we descend deeper into the year, we would also like to remind you that Sierra Toy Soldier Company will be attending this year’s Chicagoland Toy Soldier Show on September 22, 2024, at 10AM-3PM at the Schaumburg Marriott. Please join Alex and Cody as they represent our company at the show and during the room trading that takes place leading up to the event! We anticipate that this will be well attended, so we advise that you call the hotel sooner rather than later if you are looking to stay for the duration!

For information on John Jenkins Future Releases.

John Jenkins Future Releases.

Check out our Facebook, Instagram and Twitter for more pictures.



You can keep up to date with us by visiting our Facebook Page.

Sierra Toy Soldier Facebook Page

Hope you enjoy our newsletter.

2ist Anniversary Sale

21st Anniversary Sale

Help us celebrate and pick up some real goodies at bargin prices.

Look for new additions later this month.

King & Country Mega Sale

First Legion Big Sale

Collectors Showcase Grand Sale

John Jenkins Grand Sale

Thomas Gunn Grand Sale

We will have lots of items on sale between 20 - 45% off throughout the month, please look at the special pricing being offered. We will be adding daily to our list of items on sale.  So please check back often and you may find a pleasant surprise.

Collectors Corner
Sierra Toy Britain's Exclusive
King Á Country
John Jenkins
Thomas Gunn
War Park


We are open Monday - Friday 10.00 - 5.00pm. Saturday by appointment.

Just a reminder for those of you living in Northern California, or perhaps just visiting, that our Showroom dedicated to toy soldiers is now open 6 days a week. 1350 Dell Avenue, Ste #5, Campbell, California 95008. (408) 395 3000


Sierra Toy Soldier Facebook Page

Check out our latest arrivals, new dioramas and events at our store!

Sierra Toy Soldier Facebook Page

Sierra Toy Soldier Virtual Video Call

To set up a Virtual Video Call to see any of our latest releases or displays. Contact us via Email or Phone.

Virtual Video Call Email

Phone 408-395-3000

Scratch & Dent

Do you enjoy repairing or modifying toy soldiers and vehicles. Every now and again we receive figures and vehicles in need of a new home and some special care. If yes, this may be the section just for you.

Scratch & Dent

Collectors Corner

Occasionally we get a rare opportunity to acquire individual items and complete collections for collectors that are thinning out their collection or from other dealers. These pieces are items that we do not normally stock. All are in mint condition or and in their original boxes, unless specified in the description. Please note these may have been on display.

So these are ideal pages to view if you are looking for that missing piece in your collection or just looking to find some very unique pieces that are not normally available.

This month we have added a very large collection of Aeroart, St Petersburg figures and also a very large collection of Plastic figures and Play Sets. We have also added Frontline French and Indian War sets in perfect condition.

Consignment Highlight

This month we feature sets from Thomas Gunn, First Legion, Britain's, Jenkins, King & Country, Frontine, St Petersburg and Plastics.

Collectors Corner

Sierra Toy Soldier Britain's Exclusive

Sierra Toy Soldier Exclusive - In Stock Now!

Zulu Storehouse Attack

King and Country

King and Country April Releases!


New Expected April, 2024.

  • - Each of the Household Cavalry Regiments, The Life Guards and The Blues & Royals have a pair of Drum Horses who combine the size and stature of the ‘Shire’ and ‘Clydesdale’ breeds and are specially trained over many months to accompany the combined mounted band of the HCMR. One of the long-standing traditions of these beautiful animals is that they are given classical names from ancient history such as ‘HECTOR’, ‘SPARTACUS’ and ‘MERCURY’… This all-new Blues & Royals Drum Horse is no exception and has been christened ‘HORATIUS’
  • - Only the five Guards Regiments (Grenadiers, Coldstream, Scots, Irish and Welsh) have the rank of ‘Lance Sergeant’ equivalent to a senior corporal with three white chevrons worn on the upper right arm of the scarlet dress tunic. This particular Lance Sergeant carries his Company Marker Pennant over his right shoulder.
  • - Standing smartly at attention this Corporal holds his Marker Pennant firmly by his side.
  • - Queen ElizabethⅡ's only daughter Princess Anne has been a highly talented horsewoman (as was her late mother) for many years. As a senior member of the Royal Family she was the first to compete in the Olympic Games and won a Gold Medal plus two Silver Medals at the European Eventing Championships in 1971 & 1975. Among her many royal roles she is also the Colonel of The Blues & Royals and appears in their miliary dress uniform on certain occasions, most notably at the annual ‘Trooping The Colour’ parade held on Horse Guards Parade in front of the Monarch every June. Our K&C figure of The Princess Royal shows her saluting to the front as she rides alongside other senior mounted officers of The Household Division.
  • - One more junior NCO(Non Commissioned Officer) marching with his individual company pennant over his right shoulder. Both of the above corporals have two white chevrons on their upper right arms denoting their rank.


Colonial Hong Kong

  • - Early each morning and every evening towards sunset you will still see men and women taking their pet song birds to the nearest park or green area so that their feathered friends can enjoy some fresh air and good company. With Hong Kong’s very limited living spaces keeping a small pet bird is still a popular past time.
  • - These small hand-pushed metal trolleys came into being after WW2 and are still a common sight throughout this ultra-modern city. Due to their compact size and durability they are perfect for navigating and transporting small to medium sized loads of anything and everything through the congested streets and narrow passageways of this amazing city.
  • - These little carts transported a huge variety of produce especially from all kinds of wholesale street markets to every kind of food store and restaurant all over Hong Kong Island… Kowloon… and The New Territories.
  • - Another hard-working labourer pushes his little cart along the street transporting more packages and boxes of every product to all kinds of destinations throughout this once-British controlled territory.
  • - In the old days these casual labourers would congregate in certain areas awaiting their next task, cart by their side.

Colonial Hong Kong 1897

Danish Life Guard

  • - This famous ceremonial regiment can be seen everyday marching from their barracks in central Copenhagen to take up their guard duties outside Amalienborg Palace, the official home of Denmark’s King. Our latest Guardsman is adopting the peculiarly ‘Danish’ method of holding his M1 Rifle and Bayonet with folded arms. This figure was designed to accompany the unique Danish Guard Box (CE098) and is wearing the #2 Dress Blue Tunic with crossed white belts carrying the sword and bayonet pair on one side and the ammunition pouch on the other.



Apaches and Buffalo Soldiers


New releases expected May 2024!

WWII - German Panther

JJ WWII Collection

Carthaginian - War Elephant


Great Siege of Malta

A Janissary was a member of the elite infantry that formed the Ottoman Sultan’s household troops and were considered the first standing army in Europe. The corps was most likely established under the Sultan Orhan (1324-1362). Although the origins remain surrounded in mystery, they were also certainly among the first troops to adopt firearms as their principal weapon.Janissaries began as elite corps made up through the system of child levy enslavement. They became famed for internal cohesion cemented by strict discipline and order. Unlike typical slaves, they were paid regular salaries. Forbidden to marry before the age of 40 or engage in trade, their complete loyalty to the Sultan was expected.Zihril Nefer in Turkish means "armoured soldiers” and were a special category of Janissaries.Zihril Nefer were made of volunteer Janissaries and received double pay. Their job was to lead the charge and attack the enemy at the most crucial or weakest point.The best examples were at the Siege of Constantinople or the First Siege of Vienna where in both cases they charged at the crippled wall. It is easy to conclude why these soldiers were armored and received double pay. Their casualties were very high. They were often called Serdengeçi meaning "the one who doesn’t care for their lives”. It was also a good way to gain promotion which is one reason why there was never a shortage of volunteers.The main body of the invasion force were the Spahis, drawn from Anatolia, Karamina, and Romania. Although originally cavalry, during a siege they would have little value. They were armed with bow, crossbow and matchlocks.

Great Siege of Malta

Thessalian Cavalry

Armies and Enemies of Ancient Greece and Macedonia

Memnon, King of Aethiopia

In Greek mythology, Memnon was a king of Aethiopia, and son of Tithonus and Eos. As a warrior he was considered to be almost Achilles’ equal in skill. During the Trojan War he brought an army to Troy’s defence and killed Antilochus, Nestor’s son, during a fierce battle.

Nestor challenged Memnon to a fight, but Memnon refused, being there was little honor in killing the aged man. Nestor then pleaded with Achilles to avenge his son's death. Despite warnings that soon after Memnon fell so too would Achilles, the two men fought. Memnon drew blood from Achilles, but Achilles drove his spear through Memnon's chest, sending the Aethiopian army running.

The death of Memnonechoes that of Hector, another defender of Troy whom Achilles also killed out of revenge for a fallen comrade, Patroclus. After Memnon’s death, Zeus was moved by Eos’ tears and granted him immortality.

It is also said that Memnon arrived at Troy with a large army of Indians and Aethiopians, which consisted of thousands of men with various kinds of arms, which surpassed the hopes and prayers even of Priam.

Armies and Enemies of Ancient Greece and Macedonia


Mongol Invasions of Japan 1274 AND 1281

New Kingdom Egyptians

New Kingdom Egyptians, Battle of Kadesh 1274BC

Battle of Cowpens - 7th Regiment of Foot (Royal Fusiliers)

Please see the Catagory description

American Revolution - Battle of Cowpens, January 17th, 1781

Battle of Cowpens - Queen’s Rangers

Queen’s Rangers

ACW Confederate Artillery

Confederate Artillery

ACW - The Battle of the Rosebud

The Battle of the Rosebud, June 17th 1876

Mountain Men

A buffalo robe is a cured buffalo hide, with the hair left on. They were used as blankets, saddles or as trade items by the Native Americans who inhabited the vast grasslands of the interior plains. Some were painted with pictographs or winter counts that depict important events such as epidemics, famines and battles.

The people of the North American Plains were predominantly nomadic, living in large territories roamed by great herds of buffalo. Plains Indian men wore buffalo hides as robes. They painted their warlike deeds onto them. Men gained honour from brave deeds in war, including striking or killing enemies, being wounded, capturing horses and taking scalps.

From the 1840’s to the 1870’s the great demand for buffalo robes in the commercial centres of Montreal, New York, St. Paul and St. Louis was a major factor that led to the near extinction of the species. The robes were used as blankets and padding in carriages and sleighs and were made into buffalo coats.

Only hides taken in winter between November and March when the furs are in their prime were suitable for buffalo robes. The summer hides were used to make coverings for tipis and moccasins and had little value to traders.

Whiskey, Scalps and Beaver Pelts

ACW - 3rd New Jersey Cavalary Regiment

3rd New Jersey Cavalary Regiment, 1864, The Butterflies

ACW - 2nd US Cavalry Regiment

2nd US Cavalry Regiment

Sioux Warrior

Battle where the Girl saved her Brother, 17th June 1876

Thomas Gunn

New releases expected May 2024!

WWII German forces


WWII German forces

ATA Amy Johnson

WWII Allied Forces

Glory of Rome

Glory of Rome

War Park

New releases expected May 2024!

Red Army

Red Army - WWII by War Park

Very best regards from Mike & Myszka Hall and the Sierra Toy Soldier team - Alex, Cody and Sean.

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