April, 2025
Sierra Toy Soldier Company

Sierra Toy Soldier Company

Today's Headlines

Missed the March Edition 2025 Newsletter, view it here!

Welcome to the Easter Edition of Sierra Toy Soldier News, written on a very mixed weather day here in the Bay Area. It cannot decide if it wants to be a winter weather scene or jump into spring. I vote for spring.

This is a much smaller and shorter newsletter than originally planned. As you can imagine the tariffs are driving us totally insane. With the imposition of 140% tariff for goods entering the USA from China and Hong Kong, the world of Toy Soldiers is hurting a lot. Many of you may not realize that as the importer of the items we are held liable by US Customs for the payment of the tariff. Our suppliers do not pay the tariff, it is down to us. All our suppliers are small businesses such as us, so this is equally painful. Luckly King and Country have stepped up and made some adjustments that will hopefully allow us to continue to supply their products. We are still waiting to hear from others.

In this newsletter we are just focused on the items we know we can import this month. Britains have made lots of new announcements that look terrific but have not provided us with arrival dates and any price changes. I hope to include them in next month’s newsletter along with lots more.

We have some great announcements from King and Country.

Check out our Facebook, Instagram and Twitter for more pictures.

Instagram:sierratoysoldier

Twitter:sierratoystore

You can keep up to date with us by visiting our Facebook Page.

Sierra Toy Soldier Facebook Page

Hope you enjoy our newsletter.

22ND Anniversary Sale

22nd Anniversary Sale

Help us celebrate and pick up some real goodies at bargin prices.

Look for new additions later this month.

King & Country Mega Sale

First Legion Big Sale

Collectors Showcase Grand Sale

John Jenkins Grand Sale

Thomas Gunn Grand Sale

We will have lots of items on sale between 20 - 45% off throughout the month, please look at the special pricing being offered. We will be adding daily to our list of items on sale.  So please check back often and you may find a pleasant surprise.

Collectors Corner
Sierra Toy Britain's Exclusive
King Á Country

Showroom

We are open Monday - Friday 10.00 - 5.00pm. Saturday by appointment.

Just a reminder for those of you living in Northern California, or perhaps just visiting, that our Showroom dedicated to toy soldiers is now open 6 days a week. 1350 Dell Avenue, Ste #5, Campbell, California 95008. (408) 395 3000

www.sierratoysoldier.com

Sierra Toy Soldier Facebook Page

Check out our latest arrivals, new dioramas and events at our store!

Sierra Toy Soldier Facebook Page

Sierra Toy Soldier Virtual Video Call

To set up a Virtual Video Call to see any of our latest releases or displays. Contact us via Email or Phone.

Virtual Video Call Email

Phone 408-395-3000

Scratch & Dent

Do you enjoy repairing or modifying toy soldiers and vehicles. Every now and again we receive figures and vehicles in need of a new home and some special care. If yes, this may be the section just for you.

Scratch & Dent

Collectors Corner

Occasionally we get a rare opportunity to acquire individual items and complete collections for collectors that are thinning out their collection or from other dealers. These pieces are items that we do not normally stock. All are in mint condition or and in their original boxes, unless specified in the description. Please note these may have been on display.

So these are ideal pages to view if you are looking for that missing piece in your collection or just looking to find some very unique pieces that are not normally available.

This month we have added a very large collection of Aeroart, St Petersburg figures and also a very large collection of Plastic figures and Play Sets. We have also added Frontline French and Indian War sets in perfect condition.

Consignment Highlight

This month we feature sets from Thomas Gunn, First Legion, Britain's, Jenkins, King & Country, Frontine, St Petersburg and Plastics.

Collectors Corner

Sierra Toy Soldier Britain's Exclusive

Sierra Toy Soldier Exclusive - In Stock Now!

Zulu Storehouse Attack

King and Country

Ancient Egypt

  • - Farouk 1 (1920-1965) was the 10th ruler of Egypt from the Muhammad AIi Dynasty and destined to be the penultimate King of Egypt and the Sudan from 1936 until 1952 when he was overthrown by a military coup. As a ruler, Farouk was known for his extravagant playboy lifestyle.While initially popular, his reputation was eroded due to the corruption and incompetence of his government and ministers which only increased as the years went by. Throughout his reign Farouk would often visit the last resting place of Tutankhamun and was often seen talking with some of the foreign tourists about the long dead boy king. Our figure shows him during the late 1930s and into the 1940s on one such visit dressed in a western-style double-breasted suit of the finest Egyptian Cotton topped with a wine-coloured Fez and carrying an ancient Egyptian walking cane.
  • - ‘Downton Abbey’ is a British historical drama television series taking place in the early decades of the 20th Century. Set in the years 1912-1926 it depicts the lives and loves of the aristocratic Crawley family in the post Edwardian era. Among the many momentous events that take place during this time are… ‘The sinking of the Titanic.’ ‘The First World War’ and … ‘The Discovery of Tutankhamun’s Tomb’. And so, it is not too surprising that one of the extended Crawley family has decided to travel to Egypt to see for herself the final resting place of the long-lost Pharoah. In this case it is Lady Edith Crawley the second daughter of Lord and Lady Grantham, who has travelled out to Egypt, on her own to visit this incredible site. As you can see she is protecting her fair English Rose complexion with a colourful parasol against the blazing Egyptian sun.

Ancient Egypt

Romans

  • - Marcus Vipsanius Agrippa (63BC-12BC) was a Roman General, statesman and architect who was a close friend and son-in-law to the Emperor Augustus, Agrippa gained fame and laurels for his major military victories, notably the Battle of Actium in 31BC when he defeated the combined armies of Mark Antony and Cleopatra. In addition to his military victories he was also responsible for the construction of many notable buildings in Rome including the original ‘Pantheon’. Our K&C figure shows him mounted in full ceremonial armour and wearing the blue cape of a Roman admiral in honour of his great naval victory.
  • - Ancient Rome’s most famous politician and personality Julius Caesar was assassinated by a group of rebellious senators on the ‘Ides of March’ (March 15, 44B.C.) Lured to a meeting of the Senate by a group of Senators, he was stabbed no less than 23 times before dying. Among the principal conspirators (and assassins) of Caesar were Marcus Brutus, Gaius Cassius and Decimus Albinus.All three are part of this set. The three conspirators can bee seen surrounding the stricken Caesar as they plunge their daggers once more into the helpless victim. As can be seen in some of our photos showing this 4-figure set, K&C’s ancient Roman Triumphal Arch (SP117) provides a perfect backdrop.

Romans

French Line Infantry

French Artillery, Infantry, and Dragoons.

Sun King

Following the success of our first model of King Louis XIV late last year one of our French collectors sent me an illustration of the famous ‘Sun King’ on horseback carrying the Royal Banner of France. I am happy to say it did inspire me to produce our own version and here it is. Another source of inspiration were several superb Russian-made models of Louis XIV which are in themselves stunning pieces of work to look at with… stunning prices to match!

The Royals

Very best regards from Mike & Myszka Hall and the Sierra Toy Soldier team - Alex, Cody and Nicholas.

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